It was over thirty years ago in the spring of 1987 that Murray Wilson first had the idea to start a company. Murray was one of the few in Winnipeg who first saw the potential of computers in reducing the drudgery of producing architectural drawings.

Early drafting software was rudimentary, the computers were unreliable, and plotters the weakest link in the process. For a determined entrepreneur though, these challenges were merely stepping stones in the development of what he saw as the future of architectural drafting.

Murray wanted to imbue the new company name with the two foundational elements at the core of his idea in order to set his company apart from traditional drafting firms, Architecture and Computer Aided Drafting and Design: ARC + CADD.

Logos had always fascinated Murray, who spent a great many hours sketching and working to develop the perfect brand identity. His earliest hand drawn sketches were created on a bumpy flight to Vancouver where he was headed to pitch his new venture to several colleagues in hopes of attracting new clients.

SKETCH logo (pre-1987)

One of the earliest identified issues with the written logo was a tendency on the part of clients and vendors addressing the company, to change the plus symbol to an ampersand. Even the MTS Yellow Pages, an integral part of marketing at the time, completely omitted the plus symbol in the company’s first year of paid listing.

first logo (1987-1995)


Furthermore, it was Murray’s desire to have the spoken name pronounced “arcad”, but with the written name “ARC+CADD”, the natural inclination was for clients to pronounce the plus symbol. Succumbing to the whims of society, eventually Murray gave up the ‘+’, settling on ArcCadd.

second logo (1996-1999)

The bicapitalization of the name “ArcCadd” was initially a difficult concept for typists, but eventually familiarity grew and people simply said or typed “ArcCadd”. At the turn of the millennium, Murray decided it was time for a brand refresh and commissioned his daughter, a freelance graphic designer, to develop a new logo.

third logo (2000-2012)

“The two nested arcs are a graphic representation of the end of a roll of architectural drawings, something that, as a child, I recall was never far from [Murray’s] hands.” – Holly

The logo redesign also included all lowercase letters, making bicapitalization issues a thing of the past. In its place, Holly used two colours as a subtle nod to the two words that make up the original portmanteau.

This new logo also ushered arccadd into the dot-com era which meant that not only did clients know the name of the company, but they also knew how to find arccadd on the very young internet. MTS again revealed their outdated attitudes by refusing to allow “.com” to be printed in the name stating that “a phonebook listing could not be a website.”

In 2013, was purchased by Murray’s youngest, Paige Lloyd. Paige registered and licensed it as a full-service Architectural practice under the new banner ARCCADD Architecture Inc. This shift in name and business focus demanded a new identity. Paige commissioned Waterloo Design House to develop a complete overhaul of the brand and marketing materials.

fourth logo (2013-present)

Shannon presented several new logo concepts which included “small steps of evolution to giant leaps in direction”. The logo was chosen for its bold appearance as it commanded presence among the other provided options. It maintained the previous colours to reference the original two concepts of Architecture and Computer Aided Design which remain the foundational elements of the modern firm.

Corporate branding package (2013-present)

At ARCCADD Architecture Inc. we look upon our history as a rich legacy of experiences that serve as the driving force for where we are headed today. We see the evolution of our name and logo as a reflection of the changing industry in which we work and grow. We look forward to what the future brings!

“To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller